Consumer behavior :   building marketing strategy /  
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
 - xxiv, 790 p. :   col. ill. ;   27 cm. +   1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>Consumer behavior : building marketing strategy 0073261548 (book & CD-ROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--United States--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6