TY  - GEN
AU  - Hawkins, Del I.
AU  - Mothersbaugh David L
AU  - Best Roger J
TI  - Consumer behavior : : building marketing strategy / 
SN  - Consumer behavior : building marketing strategy
AV  - HF5415.33.U6  
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -