Hair Joseph F <br/><br/>
Marketing research :  within a changing information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
 - 3rd ed. 
 - Boston, Mass. :   McGraw-Hill/Irwin,    c2006. 
 - xxvii, 700 p.    col. ill.   26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 669-677) and indexes. 
<br/><br/><label>ISBN: </label>0077109368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.2