TY  - GEN
AU  - Hair Joseph F
AU  - Bush Robert P
AU  - Ortinau David J
TI  - Marketing research: within a changing information environment 
SN  - 0077109368
AV  - HF5415.2  
PY  - 2006///
CY  - Boston, Mass. : 
PB  - McGraw-Hill/Irwin, 
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references (p. 669-677) and indexes
ER  -