TY  - BOOK
AU  - McCarthy,Edmund Jerome
AU  - Perreault William D
TI  - Basic marketing: a managerial approach 
T2  - Irvin series in marketing
SN  - 0256068658
AV  - HF5415.13 
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor; Includes bibliographical references (p. 678-701)
ER  -