Total global strategy II : updated for the internet and service era /
Total global strategy 2 Total global strategy two
George S. Yip.
- Upper Saddle River, N.J. : Prentice Hall, 2003.
- xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130179175
International business enterprises--Management Strategic planning Electronic commerce Service industries