TY - BOOK AU - Marcum Dave AU - Smith Steve AU - Khalsa Mahan TI - BusinessThink: rules for getting it right--now, and no matter what! SN - 0471219932 AV - HF5386 PY - 2002/// CY - New York PB - Wiley KW - Success in business KW - Decision-Making N1 - Includes bibliographical references (p. 245-248) and index; Think! -- Ego alert! -- The language of humility -- The deep dive for curiosity -- Welcome to the main event -- No more guessing -- Resist the solution seduction! -- Failure at the speed of light : addicted to speed -- In God we trust, everyone else bring evidence -- Searching for soft evidence -- Digging for hard evidence -- Whiteboard economics -- Who and what else is affected? -- Let's get real, or let's not play -- Why ask why? -- Pay attention : time, people, and money -- Maybe-proof your company -- The age of Now ER -