TY  - BOOK
AU  - Grant, John.
TI  - The new marketing manifesto: the 12 rules for building successful brands in the 21st century 
SN  - 1587990245
AV  - HF5415 
U1  - 658.8 
PY  - 2000///
CY  - London
PB  - Texere
KW  - Marketing
N1  - Originally published: London : Orion Business, 1999; Includes bibliographical references and index
ER  -