TY  - BOOK
AU  - Faucheux Ron
ED  - Friends of the University Library
TI  - Winning elections: political campaign management, strategy & tactics 
SN  - 1590770269
AV  - JK2281 
U1  - 324.7/0973 
PY  - 2003///
CY  - New York
PB  - M. Evans and Co.
KW  - Campaign management
KW  - United States
KW  - Political campaigns
N1  - Campaign planning and strategy -- Campaign database management -- Polling and survey research -- Opposition research -- Targeting -- Fundraising -- Campaign management and administration -- Direct mail -- Television and radio advertising and production -- Print materials and ads -- Candidate preparation and presentation -- Dealing with the news media -- Grassroots campaigning and volunteer recruitment -- Telephone contact -- Campaigning on the Internet -- Get out the vote -- Advice from the campaign doctor
ER  -