Beyond 2000 :  the future of direct marketing / 
[edited by] Jerry I. Reitman ; foreword by James G. Oates. 
 - Lincolnwood, Ill. :  NTC Business Books,  1994. 
 - xxv, 268 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844234478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Direct marketing--Forecasting
<br/><br/><label>LC Class. No.: </label>HF5415.126