TY  - BOOK
AU  - Reitman Jerry I
TI  - Beyond 2000: the future of direct marketing 
SN  - 0844234478
AV  - HF5415.126 
PY  - 1994///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Direct marketing
KW  - Forecasting
N1  - Includes index
ER  -