TY  - BOOK
AU  - Potter Donald L
TI  - The 50+ boomer: your key to 76 million consumers 
SN  - 1891689843
AV  - HF5415.127 
U1  - 658.8/34/0844 
PY  - 2002///
CY  - Sherman Oaks, Calif.
PB  - Gabriel Publications
KW  - Market segmentation
KW  - Older consumers
KW  - Baby boom generation
UR  - http://www.loc.gov/catdir/toc/fy035/2002103726.html
ER  -