Maxwell Robert G I Marketing / Robert G. I. Maxwell - Rev. ed - Basingstoke : Macmillan, 1989 - x, 274 p. : ill., forms ; 23 cm - Macmillan professional masters . ISBN: 0333487907 0333487915 0333487893 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 Dewey Class. No.: 658.8