Harrell Gilbert D
Consumer behavior /
Gilbert D. Harrell.
- San Diego : Harcourt Brace Jovanovich, c1986.
- xvi, 587 p. : ill. (some col.) ; 24 cm.
Includes bibliographies and index.
0155134515
Consumers
Consumers--Attitudes
Motivation research Marketing
HF5415.3
658.8/342