TY  - BOOK
AU  - Temporal Paul
AU  - Alder, Harry.
TI  - Corporate charisma: how to achieve world-class recognition by maximising your company's image, brands, and culture 
SN  - 074991825X
AV  - HD59.2. 
U1  - 659.2 
PY  - 1998///
CY  - London
PB  - Piatkus
KW  - Corporate image
KW  - Brand name products
KW  - Corporate Culture
KW  - Marketing
N1  - Includes index
ER  -