Pottruck, David S.

Clicks and mortar : passion-driven growth in an Internet-driven world / David S. Pottruck, Terry Pearce ; foreword by Lew Platt. - 2nd ed. - San Francisco : Jossey-Bass, 2001. - xxxv, 314 p. : ill. ; 23 cm. - The Jossey-Bass business & management series. .

Includes bibliographical references (p. 297-302) and index.

Building a culture for growth -- Sustaining culture day to day -- Cultivating commitment through diversity -- Living leadership as a person, as a company -- Leadership communication -- Generating ideas and innovation through leadership -- Creating the future with measurement -- Understanding technology and the people who build it -- Marketing : your company's voice, your people's promises -- Brand and customer experience : the heart of a passion-driven business -- Dialogue on the future.

0787956880


Business enterprises--Computer networks
Information technology--Management
Internet

HD30.37