Clicks and mortar : passion-driven growth in an Internet-driven world /
David S. Pottruck, Terry Pearce ; foreword by Lew Platt.
- 2nd ed.
- San Francisco : Jossey-Bass, 2001.
- xxxv, 314 p. : ill. ; 23 cm.
- The Jossey-Bass business & management series. .
Includes bibliographical references (p. 297-302) and index.
Building a culture for growth -- Sustaining culture day to day -- Cultivating commitment through diversity -- Living leadership as a person, as a company -- Leadership communication -- Generating ideas and innovation through leadership -- Creating the future with measurement -- Understanding technology and the people who build it -- Marketing : your company's voice, your people's promises -- Brand and customer experience : the heart of a passion-driven business -- Dialogue on the future.
0787956880
Business enterprises--Computer networks Information technology--Management Internet