TY  - BOOK
AU  - Salzman Marian L
AU  - Matathia,Ira
AU  - O'Reilly Ann
TI  - Buzz: harness the power of influence and create demand 
SN  - 0471273457
AV  - HF5823 
U1  - 658.8 
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Advertising
KW  - Marketing
KW  - Demand Economic theory
N1  - Includes bibliographical references and index
ER  -