Farrell, Winslow. <br/><br/>
How hits happen :  forecasting predictability in a chaotic marketplace / 
Winslow Farrell. 
 - New ed. 
 - London :  Texere,  2000. 
 - xv, 236 p ;  20 cm. 
<br/><br/> Previous ed.: 1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>158799027x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Forecasting<br/>Sales forecasting<br/>Adaptive control systems
<br/><br/><label>LC Class. No.: </label>HF5415.32