TY  - BOOK
AU  - Bradford,Shannon
TI  - Brain power: maximize communication and cognition for your business success 
SN  - 047120188X
AV  - HF5718 
PY  - 2002///
CY  - New York
PB  - J. Wiley & Sons
KW  - Business communication
N1  - Includes bibliographical records (p. 197-203) and index; Not your father's economy : what has changed and why thinking = value -- The original search engine brain -- Brain operating principle 1 : Bermuda Triangles of information. Given a black hole of information, people will fill the hole with negative conclusions -- Brain operating principle 2 : drive for closure. People will strive for completion or a definitive answer even when neither exists. -- Brain operating principle 3 : infinite loop thinking. When people are stuck in a thinking loop, they are unable to see alternatives -- Brain operating principle 4 : mental maps. People rely on mental maps, made up of assumptions and unwritten rules, as mental shortcuts -- Brain operating principle 5 : repetition required. People need repetition to learn, whether it is a new skill, instructions for a task, or meeting business goals -- Brain operating principle 6 : what you focus on, expands. What people focus on will grow in their perception -- Brain operating principle 7 : what you resist, persists. When people give their attention to something or push against something by resisting it, that something will persist
ER  -