Case studies in sport marketing / Brenda G. Pitts, editor. - Morgantown, WV : Fitness Information Technology, Inc., 2003. - xvii, 182 p. : ill. ; 26 cm. - Sport management library . Includes bibliographies. ISBN: 1885693478 Subjects--Topical Terms: Sports--Marketing--Case studies LC Class. No.: GV716 Dewey Class. No.: 796/.06/98