TY  - BOOK
AU  - Dillon William R
AU  - Madden,Thomas J.
AU  - Firtle Neil H
TI  - Marketing research in a marketing environment
SN  - 0256105170
AV  - HF5415.2 
U1  - 658.8/3 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -