Lancaster Geoffrey  1938 <br/><br/>
Essentials of marketing :  text and cases / 
Geoffrey Lancaster, Lester Massingham. 
 - London ;  New York :  McGraw-Hill,  1988. 
 - viii, 430 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070841810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8