TY  - BOOK
AU  - Lancaster Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing: text and cases 
SN  - 0070841810
AV  - HF5415 
U1  - 658.8 
PY  - 1988///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographies and index
ER  -