Kotler, Philip,  1931- <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 5th ed 
 - Englewood Cliffs ;  London :  Prentice-Hall International,  1991 
 - xxiii, 711 p. :  ill. ;  26 cm 
<br/><br/> Previous ed, 1989 
<br/><br/><label>ISBN: </label>0137216890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8