Lancaster Geoffrey  1938 <br/><br/>
Marketing :  the one-semester introduction / 
Geoff Lancaster and Paul Reynolds. 
 - Boston :  Butterworth-Heinemann,  2001. 
 - p. cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750643811  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8