TY  - BOOK
AU  - Lancaster Geoffrey
AU  - Reynolds Paul
TI  - Marketing: the one-semester introduction 
SN  - 0750643811 
AV  - HF5415 
U1  - 658.8 
PY  - 2001///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/els031/2001043546.html
UR  - http://www.loc.gov/catdir/toc/els031/2001043546.html
ER  -