Holmgren Rod The mass media book. Edited by Rod Holmgren [and] William Norton. - Englewood Cliffs, N.J.: Prentice-Hall, 1972. - x, 421 p. 23 cm. Bibliography: p. 415-421. ISBN: 0135597811 Subjects--Topical Terms: Mass media--United States LC Class. No.: P92.U5