TY  - BOOK
AU  - Holmgren Rod
AU  - Norton William
TI  - The mass media book
SN  - 0135597811
AV  - P92.U5  
PY  - 1972///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Mass media
KW  - United States
N1  - Bibliography: p. 415-421
ER  -