Kobs, Jim. <br/><br/>
Profitable direct marketing / 
Jim Kobs. 
 - 2nd ed. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  1993. 
 - xvii, 396 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [386]-389) and index. 
<br/><br/><label>ISBN: </label>0844230294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--United States<br/>Direct marketing--Case studies--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1 
<br/><br/><label>Dewey Class. No.: </label>658.8/4