TY  - BOOK
AU  - Kobs,Jim
TI  - Profitable direct marketing
SN  - 0844230294
AV  - HF5415.1 
U1  - 658.8/4 
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Direct marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references (p. [386]-389) and index
UR  - http://www.loc.gov/catdir/description/mh041/91009010.html
ER  -