TY  - GEN
AU  - Smith P R
TI  - Marketing communications: an integrated approach 
SN  - 0749436697
AV  - HF5415.123 
U1  - 658.8/02 
PY  - 2002///
CY  - London
PB  - Milford, CT : Kogan Page
KW  - Communication in marketing
ER  -