Beckwith, Harry,  1949- <br/><br/>
"Ben" A.Ş. kendini satma sanatı / 
Harry Beckwith and Christine Clifford Beckwith. 
 - İstanbul :  Optimist,  2009. 
 - 229 p. ;  21 cm. 
<br/><br/><label>ISBN: </label>9789944186384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Self-presentation.<br/>Advertising agencies--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123