Choi, David Y.

Values-centered entrepreneurs and their companies / David Y. Choi and Edmund R. Gray. - New York : Routledge, 2011. - xiii, 194 p. : ill. ; 26 cm.

Includes bibliographical references (p. [176]-187) and index.

The values-centered entrepreneur -- Commit to a (meaningful) purpose -- Raise capital with mission in mind : be strategic, resilient, and cautious -- Hire talented employees with shared values -- Promote your company's values -- Build a cohesive, dedicated organization -- Maximize profits-- with some exceptions -- Minimize your environmental and social footprint -- Stay with it for the long haul -- Make giving a priority -- Be a role model for others.

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Social responsibility of business.
Social entrepreneurship.
Entrepreneurship--Moral and ethical aspects.

HD60

658.4/08