TY  - BOOK
AU  - Choi,David Y.
AU  - Gray,Edmund R.
TI  - Values-centered entrepreneurs and their companies
SN  - 9780415997607
AV  - HD60 
U1  - 658.4/08 
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Social responsibility of business
KW  - Social entrepreneurship
KW  - Entrepreneurship
KW  - Moral and ethical aspects
N1  - Includes bibliographical references (p. [176]-187) and index; The values-centered entrepreneur -- Commit to a (meaningful) purpose -- Raise capital with mission in mind : be strategic, resilient, and cautious -- Hire talented employees with shared values -- Promote your company's values -- Build a cohesive, dedicated organization -- Maximize profits-- with some exceptions -- Minimize your environmental and social footprint -- Stay with it for the long haul -- Make giving a priority -- Be a role model for others
ER  -