TY  - BOOK
AU  - Hashimoto,Kathryn
TI  - Casino management: a strategic approach 
SN  - 9780131926721
AV  - HV6711 
U1  - 795.068 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Casinos
KW  - Management
N1  - Includes bibliographical references and index; Pt. 1 Introduction -- Ch. 1 A Preliminary Exploration -- Pt. 2 External Environments -- Ch. 2 Economic Environments -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 3 Social Environments -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 4 Casino Management and Politics -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 5 Legal Environments -- Vignette: The European Casino: The Way Things Were Meant to Be? -- Pt. 3 External Environmental Influences -- Ch. 6 Consumer Behavior -- Vignette: Korea -- Ch. 7 Development of Corporate Culture and Technology -- Ch. 8 Historical Development Reflects the Changing Competitive Environment -- Vignette: The Impact of Native American Gaming -- Pt. 4 Internal Control -- Ch. 9 Product: Games and Statistics -- Vignette: Pachinko in Japan -- Ch. 10 Product: Organization -- Vignette: Interview with Thomas Kelly, Casino Surveillance Technician -- Ch. 11 Pricing: Revenue Control -- Ch. 12 Pricing: Comps and Credit -- Ch. 13 Location and Transportation -- Ch. 14 Promotions -- Vignette: An Early Harrah's Advertising Campaign: Harrah's Entertainment Treasure Hunt Promotion -- Pt. 5 Future
ER  -