The impact of word of mouth on online purchasing decisions in Erbil: an analysis of Bombeene International's online shopping users /
Hayman Zakhoy; thesis supervisor Erdal Yavuz
- Lefkoşa : Near East University, 2016
- xi, 59 p.; Charts; 30 cm.
Thesis (Master)
Includes bibliographical references
Text in English; abstract in Turkish and English
Near East University--Dissertations
Telemarketing. Sosyal Bilimler Enstitüsü--Pazarlama Graduate School of Social Sciences--Marketing Word-of-mouth advertising.