Wright, Peter L.

Strategic management : concepts and cases / Peter Wright, Mark J. Kroll, John A. Parnell. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, c1998. - xiii, 336 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

0136817505 0136316239 0136288014


Strategic planning.
Strategic planning--Case studies.

HD30.28