TY  - BOOK
AU  - Eyal,Nir
AU  - Hoover,Ryan
TI  - Hooked: how to build habit-forming products
SN  - 9780241184837
AV  - HF5415.153 
PY  - 2014///
CY  - England
PB  - Penguin books
KW  - New products
KW  - Consumer behavior
KW  - Consumers' preferences
N1  - Includes bibliographical references (p. 225-242)
ER  -