TY  - BOOK
AU  - McDaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 9780324544015
AV  - HF5415.122 
PY  - 2008///
CY  - Mason, Ohio
PB  - Thomson South-Western
KW  - Marketing
N1  - "International student ed."--Cover; Previous ed.: 2006; Includes bibliographical references and indexes
ER  -