Tekin, Mahmut, Prof. Dr. Pazarlama / Prof. Dr. Mahmut Tekin, Prof. Dr. Muammer Zerenler - 2nd ed. - Konya : Günay Ofset, 2016. - 478 p. : ill. ; 23 cm. ISBN: 9786056603921 Subjects--Topical Terms: Marketing LC Class. No.: HF5415