Babacan, Muazzez,  Prof. Dr. <br/><br/>
Nedir bu reklam? / 
Prof. Dr. Muazzez Babacan 
 - 3rd ed. 
 - İstanbul :  Beta,  2015. 
 - xxxii, 566 :  illustrations ;  21 cm. 
 - İletişim dizisi ;  118. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9786053334323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Advertising
<br/><br/><label>LC Class. No.: </label>HF5823