Lacobucci, Dawn. a b c d MM : answer marketing, management questions with online, analytical tools / Marketing management. - USA: Cengage Learning, 2010. - 237 p.: ill. ; 28 cm. ISBN: 9780324359770 0324359772 Subjects--Topical Terms: Marketing--Management LC Class. No.: HF5415.13 Dewey Class. No.: 658.8