Lusch, Robert F. <br/><br/>
Principles of marketing / 
Robert F. Lusch, Virginia N. Lusch. 
 - Boston, Mass. :  Kent Pub. Co.,  1987. 
 - xxvi, 757 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534038972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8