TY  - BOOK
AU  - Lusch,Robert F.
AU  - Lusch,Virginia N.
TI  - Principles of marketing
SN  - 0534038972
AV  - HF5415 
U1  - 658.8 
PY  - 1987///
CY  - Boston, Mass.
PB  - Kent Pub. Co.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -