TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: Integrating customer focus across the firm 
T2  - The McGraw-Hill series in marketing
SN  - 9780071086967
AV  - HD9980.5 
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - McGraw Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -