The impact of culture as a major determinatnt for marketing strategy implementation on multinational telecommunication companies in Nigeria over the past decade : (a study of MTN and AIRTEL) /
Enomen Efe Ebor ; thesis supervisor Assoc. Prof. Dr. Mustafa Menekay.
- Nicosia : Near East University, 2020.
- 75 p. ; 28 cm.
Thesis (Master)
Includes bibliographic references.
Text in English ; abstract in Turkish and English.