Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall International,  c1991. 
 - XXVI, 756 s. :  resim. 
 - The Prentice-Hall series in marketing .
<br/><br/>Kaynakçaları ve dizini var. 
<br/><br/><label>ISBN: </label>0135634792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13