TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
T2  - The Prentice-Hall series in marketing
SN  - 0135634792
AV  - HF5415.13 
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall International
KW  - Marketing management
N1  - Kaynakçaları ve dizini var
ER  -