TY  - GEN
AU  - Zikmund, William G.
AU  - D'Amico,Michael
TI  - Marketing: creating and keeping customers in an e-commerce world 
SN  - 9780324112870
AV  - HF5415 
PY  - 2000///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Market surveys
N1  - Kaynakça: p. 660-669
ER  -