TY  - BOOK
AU  - Mudie,Peter
AU  - Cottam,Angela
TI  - The management and marketing of services
T2  - B H contemporary business series
SN  - 0750607890
AV  - HD31 
PY  - 1993///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Service industries
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -